Proponents argue that animal foods provide all essential nutrients, but critics note potential deficiencies in vitamin C, fibre, and phytonutrients.

Yes, the diet can induce ketosis by drastically reducing carbs, making your body burn fat for energy and produce ketones.

Risks include potential nutrient deficiencies (like vitamin C or magnesium), lack of dietary fibre, high cholesterol, and strain on the kidneys from excess protein.

Yes, the diet's high protein content supports muscle growth and recovery, especially when paired with strength training.

Many find it restrictive and challenging to follow long-term, and its effects on overall health require more scientific study.

Common side effects include "keto flu" symptoms, bad breath, and digestive changes like constipation or diarrhoea when transitioning.

The standard keto macro split is 70% fat, 20% protein, and 10% carbs. Use an app to calculate net carbs (total carbs minus fibre) and ensure you're meeting your daily targets. For support, try our meal plans and supplements tailored to your goals.

A poorly planned keto diet can lack vitamins and minerals, especially if you avoid nutrient-dense foods like leafy greens and nuts.
▪ Eat a variety of whole foods like spinach, eggs, salmon, and almonds.
▪ Use a daily multivitamin or our Keto Daily Greens to fill nutrient gaps.

Hair thinning can occur due to reduced calorie intake, nutrient deficiencies, or stress on the body. It’s usually temporary and improves with proper nutrition.
▪ Ensure you eat adequate protein (1.2-2g per kg of body weight). Use our keto calculator to be sure.
▪ Supplement with protein, collagen, and fibre, found in our Keto Collagen Protein Powder.

Yes, but choose low-carb options like dry wine, spirits (e.g., vodka, gin, whisky), or light beer.

Avoid sugary mixers and stick to moderation to stay in ketosis. Alcohol may slow weight loss temporarily, so plan accordingly.